Azimut Yachts x Design Pavilion, NYCxDesign 2019
For Azimut Yachts 50th Anniversary, Azimut Benetti Group wanted to create a disruptive display to celebrate their landmark year in one of their biggest markets, the U.S. HHPR was asked to strategize the best placement and determined Design Pavilion in celebration of NYCxDesign, was the right partner for Azimut Benetti Group, creating a collaboration that would amplify the company’s pillars: innovation, disruption, and award-winning design. Azimut Benetti Group was able to work with New York City and Times Square Alliance to host a 60-foot yacht in Times Square, the largest boat the Plaza has ever held (word check)? The installation garnered over 240 million impressions world-wide and gained even more exposure through social media. In addition, HHPR brilliantly connected Azimut Benetti Group with Design Pavilion to build programming around the installation, such as a talk about sustainability on the water. HHPR also produced and secured participants for the tentpole DesignTalk, a conversation about Art & Design in Luxury Lifestyle, with industry leaders from Bonetti/Kozerski, Achille Salvagni, Friedman Benda, Carpenter’s Workshop Gallery and moderated by New York Magazine’s Wendy Goodman.
Dedar x T Magazine, Milan Design Week Celebration
In April 2019, Italian family-run textile house Dedar Milano and top-tier design publication T Magazine collaborated for T's renowned annual party at the Villa Necchi Campiglio during Milan Design Week. In December of 2018, HHPR brokered the connection between T Magazine and Dedar by coordinating Dedar’s Holiday Gift - custom and unique Dedar notebooks. What began as small gifts, with HHPR’s help and negotiation, became a broader partnership that was mutually beneficial for each party. Stars like Olafur Eliasson, Jonathan Anderson, and Raf Simons celebrated in the company of Dedar's Blazer, Antibes, and Iris fabrics which hung above the hors d’oeurves in a unique exhibition of design. Dedar’s presence at this spectacular annual event led to considerable in-person visibility and high-level exposure in the design world and beyond.
Hubert le Gall Exhibition at Twenty First Gallery
Twenty First Gallery presented the first U.S retrospective exhibition of internationally renowned artist and designer, Hubert le Gall. The show, which coincided with the launch of his new book, Fabula, paid homage to le Gall’s unique talent for turning classical materials into playful and surreal works of functional art. On display, a range of work explored the progression of the artist’s career over the past 25-years. HHPR worked with Twenty First Gallery to promote this first retrospective. Among garnering many notable features, HHPR secured a ⅔ page in The New York Times March 7th Design Report, as well as 8 pages in the March issue of Modern Magazine and a full page in Interior Design Homes issue.
Roche Bobois x The Rockwell Group, SUNSET Collection
Roche Bobois and The Rockwell Group debuted an outdoor furniture design collaboration for Spring/Summer 2019 entitled SUNSET. SUNSET has an easy, streamlined look and a clear vocabulary that makes it adaptable to numerous places and spaces. To promote the exciting collaboration, HHPR worked with Roche Bobois to host a launch event, inviting press and top industry members to the Pier 17 Winterland. After advising on the launch event and timing, HHPR managed the guest list and secured target RSVPs. As a result, the SUNSET Collection received over 3.7 million impressions and 27 features in exclusive publications such as Architectural Digest, Departures, Elle Decor, Modern Luxury Interiors, Interior Design and many more.
Studio Greytak x 1stdibs Gallery
Studio Greytak, launched in 2018, is a conceptual art project by John Greytak - one which explores the intersection between design by nature and design by humans. Available through Studio Greytak’s website, Bergdorf Goodman’s, Maison Gerard and other collectible design galleries, HHPR connected Studio Greytak to 1stdibs to broaden their e-commerce sales ability. When 1stdibs opened their flagship gallery space at Terminal Stores, HHPR worked with Studio Greytak to ensure a prime gallery space. In collaboration with 1stdibs, HHPR was able to coordinate outreach that secured Studio Greytak as a highlighted vendor in The New York Times online and a corresponding profile feature in 1stdibs Introspective Magazine.
benetti yachts x cheddartv
HHPR secured a segment with CheddarTV to highlight Benetti Yachts, capturing a new audience. Filmed at the New York Stock Exchange, Country Manager for Benetti America, Nick Bischoff, spoke of industry trends and explained Benetti’s leading role in the luxury mega-, super-, and giga-yacht market. CheddarTV is the leading post-cable news, media, and entertainment company. Cheddar broadcasts live on a number of digital outlets and is watched live by more than 6.5 million people each month. See the full CheddarTV episode here and the Benetti segment here.